Joann Park

(she/her/hers)

Audience Development and Content Strategy Consultant

Pasadena, CA US

Available for Full Time

Available for Freelance

Open To Mentoring

Open To Virtual Coffee

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About

Joann Park is an award-winning content leader, audience strategist, and community builder based in Los Angeles. Over the last decade, Joann has built and led world-class audience development teams at renowned brands like CNNs Great Big Story, MTV, Paramount, Headspace, and more. Joann has a passion for helping brands understand their audiences and help them meet them where they are. Due to her unique background in analytics and communication, her expertise is generating an actionable strategy using data by painting a clear picture of what numbers reveal. Joann uses interdisciplinary research methods to tell a story in a clear digestible way that empowers her stakeholders to take action. She has done this for renowned brands across functions, from editorial to product, social media marketing to subscription-based products. From audience activation, conversion, and retention strategies, she ensures a holistic approach that optimizes each stage of the audience funnel.

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