Before starting CaveLight Films, Jordan wrote and produced numerous TV and documentary projects for Travel Channel, A&E Network, Discovery Channel and Animal Planet, as well as produced TV commercials abroad for brands that include Adidas, Samsung and Head & Shoulders. In 2008, he produced the feature length documentary, Where I Stand: The Hank Greenspun Story narrated by Academy Award winner Anthony Hopkins. In 2016 he directed a feature documentary about worker safety, The Cost of Construction. Currently he is directing and producing a series on the perils of animal agriculture.