What We Do
VC STUDIOS
Bigger audiences, better visuals, bolder stories — which, if worth telling, are also worth watching. VC Studios is Video Consortium's advising and producing arm, working with newsrooms and organizations, locally and globally, to strengthen their visual game.
How We Work
Video Consortium partners with organizational leaders to sharpen visions and build bold, video-first strategies.
VC pairs newsroom teams with handpicked video coaches — drawing from our vast and talented creative membership — and offerings holistic support, from concept to publish. Think sharper scripts, stronger on-camera presence, smarter edits, and strategies that are authentic to your organization's brand and voice. Coaches are selected by the VC team based on skillset needs and, if desired, geographic proximity.
VC’s vetted network, spanning over 750 cities and 80 countries, is stacked with top-tier talent. We match the right people to the right roles, so you can hire exceptional talent and our members can land work that puts their skills to use.
For special projects, talk to us about collaborating to bring your visual project to life.
What Leaders Say
Here's what folks who've worked with us are saying. You heard it from the source!
[This] was transformative for our organization because it provided the practical training we needed to sustainably create the capacity for video production in our newsrooms. Our journalists quickly learned how to translate their reporting into formats that exponentially increased audience reach and impact in the communities we serve.
We have made great connections with other newsrooms that proved to be valuable in giving us a broader idea of what vertical video in a newsroom could/should look like, as well as being able to discuss differences in audiences and content and how to adapt strategies for different areas and environments.
We’ve had positive feedback from our media partners and they are looking forward to learning from us. We help provide news for a collective of 33 media outlets in Southwestern Pennsylvania, and they are extremely excited to incorporate this approach into their newsrooms. We are also going to offer training this summer to our 33 media partners, and directly to 10 interns, who can then take this workflow to the newsrooms they are in — and the newsrooms are eager to embrace this streamlined video approach.
Our “Trey Way” series brought in a combined 473,000 views, over 1,800 shares, and brought in 4,400 new followers. Since that success, we've utilized these strategies to grow our videos' performance.
“The Video Consortium is best in class when it comes to understanding how to produce compelling video journalism and documentary film in partnership with local newsrooms."
— Duc Luu, Director of Sustainability Initiatives/Journalism, Knight Foundation
Why Video?
Video is the most powerful tool we have to engage and inform; it delivers authentic, intimate, and emotionally captivating stories that go beyond images and words. It's also, now, the main way that audiences consume information.
As your organization explores new ways to amplify your stories or advance local journalism in the digital age, video is an unmatched medium for expanding your audience and reaching the communities you serve. Unsure how or where to start? Talk to us.
