Today’s video journalists are being asked to do it all: report, produce, build an audience, navigate platforms, follow trends, find revenue, and think like business owners. In this three-part series from Video Consortium, explore what it actually takes to build a sustainable career around video creator journalism: from revenue models and sponsorships to brand integrations and everything in between.

You know how to make the content. That's the easy part. But how do you get the content to make money? In our second session, join us for tips and tricks for getting your video content to earn real revenue. Creator journalist Fernando Hurtado will share how he's turned his content into real money. Hurtado is the founder of In The Hyphen, a YouTube channel and newsletter covering U.S. Latino culture, and an adjunct instructor at the University of Southern California, where he teaches a course on the business of creator journalism. He'll share how he grew his YouTube channel into a real business, plus lessons he's learned from other creator journalists. You'll also walk away with a free deck template you can use to land sponsorships.

FACILITATOR BIO:

Fernando Hurtado is a journalist and the creator of In The Hyphen, a YouTube channel covering U.S. Latinos with deeply researched, visually rich stories. Prior to In The Hyphen, the award-winning journalist was a manager of digital video for NBCUniversal, where he produced content and special projects for the NBC Owned TV Stations and the Telemundo Station Group. He's won Signal and Cynopsis Sports Media Awards for supervisor-producing My New Favorite Olympian and hosting Bísness School at NBC. In 2023, he was named to L.A. TV Week's 40 Under 40, recognizing top media talent in Los Angeles. Hurtado is an adjunct instructor at the University of Southern California, where he teaches courses on visual journalism and the business of creator journalism. He is from Chicago and lives in Los Angeles.

⭐Registration for this event is free if you have a VC Gold membership. 15% discount for all others if you RSVP for more than one workshop. The discount code will be shared in your order confirmation after RSVPing for one event.