What We Do
Newsroom Collective
Convening video creatives and leaders from newsrooms across America to share knowledge and drive growth. Powered by Knight Foundation.
Convenings
Bringing newsroom leaders and creatives together for community calls to share strategic video insights that inform audiences and meet the bottom line. Convenings are free for VC Gold members.
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Newsroom Consulting
Looking to reach younger audiences? Partner with creators? Show your readers who your journalists really are? Get comfortable with vertical video? Start a video podcast? Get your reporting on social feeds — and get people to stop scrolling? Pair longform text with short documentaries? We’ve got you.
Video Consortium works with nonprofit, independent, and digital-first newsrooms to help them expand their audience, reportage, and efficacy through video. Sliding scale pricing is based on newsroom size and budget.
What Newsroom Leaders Say
Here's what some newsroom leaders are saying. You heard it from the source!
[This] was transformative for our organization because it provided the practical training we needed to sustainably create the capacity for video production in our newsrooms. Our journalists quickly learned how to translate their reporting into formats that exponentially increased audience reach and impact in the communities we serve.
We have made great connections with other newsrooms that proved to be valuable in giving us a broader idea of what vertical video in a newsroom could/should look like, as well as being able to discuss differences in audiences and content and how to adapt strategies for different areas and environments.
We’ve had positive feedback from our media partners and they are looking forward to learning from us. We help provide news for a collective of 33 media outlets in Southwestern Pennsylvania, and they are extremely excited to incorporate this approach into their newsrooms. We are also going to offer training this summer to our 33 media partners, and directly to 10 interns, who can then take this workflow to the newsrooms they are in — and the newsrooms are eager to embrace this streamlined video approach.
Our “Trey Way” series brought in a combined 473,000 views, over 1,800 shares, and brought in 4,400 new followers. Since that success, we've utilized these strategies to grow our videos' performance.
Some newsrooms we've worked with:
“The Video Consortium is best in class when it comes to understanding how to produce compelling video journalism and documentary film in partnership with local newsrooms, and we are thrilled to support an expansion of their work."
— Duc Luu, Director of Sustainability Initiatives/Journalism, Knight Foundation
Why Video?
Video is the most powerful tool we have to engage and inform; it delivers authentic, intimate, and emotionally captivating stories that go beyond images and words.
As your newsroom explores new ways to amplify your stories and advance local journalism in the digital age, video is an unmatched medium for expanding your audience and reaching the communities you serve. Almost half of all U.S. consumers watch online videos daily, and young people primarily get their news through video. It’s undeniably the present and, inevitably, the future.
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But bringing video into your newsroom requires a unique approach: it can be costly, technically nuanced, and intimidating to start — or expand. We're here to help you confidently streamline the process and find solutions through a community ecosystem of support.
Newsroom Collective is a strategic advisor, a talent finder, and newsroom-to-newsroom support system. Along with your fellow newsrooms from across the US, join our community.
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