VC Event

Viral Hooks to Grow Your Social Media Following

Join Erin McGoff, founder of AdviceWithErin, as she shares how she grew a 6.5M+ following through video storytelling.

Join us for an engaging session led by Erin McGoff, a former journalist and award-winning filmmaker who is now a content creator and the founder of AdviceWithErin. Erin will share her journey and provide tips on how she grew her audience to 6.5 million+ followers across TikTok, Instagram, and YouTube. Participants will learn to harness the power of engaging video storytelling. They will explore the psychology of a good hook, how to build a niche, and the significance of "breaking the fourth wall" to expand their following.

Erin effectively engages Gen Z and millennials with practical life and career advice, collaborating with brands like Google, Meta, and National Geographic. In 2019, she premiered her debut film, THIS LITTLE LAND OF MINES, and in 2023, she founded her production company, Grey Films. In 2024, she launched her series, No One Knows What They're Doing, on YouTube.

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