Digital media consultant and journalist Adriana Lacy will delve into short-form video techniques for fostering deeper audience engagement and driving meaningful impact. Topics include community-building tactics, personalized audience experiences, and data-informed approaches to refine content strategies.
Participants will leave this session equipped with the tools and insights to cultivate loyal and engaged audiences, transforming casual viewers into dedicated supporters of their newsroom's work.
Adriana Lacy is the CEO of Adriana Lacy Consulting, helping businesses grow their digital audiences. She teaches journalism at Brandeis University and created Journalism Mentors, advancing early-career journalists through mentorship and paid opportunities. As the author of the Media Minds newsletter, she explores journalism, tech, and product intersections. Her experience spans Axios, Los Angeles Times, and the New York Times. Adriana holds degrees in African American Studies and Journalism from Penn State, and a master's in Digital Audience Strategy from Arizona State University. Adriana has been recognized as a Forbes 30 Under 30 lister for her work in helping to provide more pathways for early career journalists.
